Art Direction & Design

For the highly anticipated drop of the Mammoth Parka. We were tasked to build a landing page that embodied the streetwear culture and build up the hype for this season’s new colorways. While utilizing a third-party content creation platform to inject this immersive experience into our current website. I worked closely with the Creative Director to conceptualize and produce the assets that were used for the entire launch. Emails and paid social ads were included as well.